How Synozur and boxing are related

Quick answer – they aren’t. This just is a lighthearted end of summer post on the state of generative AI.

Earlier this year, I wanted to write some copy to explain the origin and meaning of the Synozur name. I like to get input from many sources, searches, and colleagues – including Copilot. So, I wrote this prompt:

Come up with a catchy paragraph to explain how Synozur got its name and how it symbolizes our goal to make our clients successful. Consider Synozur MPF 2024 Messaging and Positioning Framework.docx and use this to start: "For centuries, the North Star – Polaris – has been a unified point of navigation for journeys and exploration. Synozur takes its name from “cynosure” – rooted in the ancient Greek name for Polaris – to convey that desirable, central point of navigation and success."

Straightforward. (OK - I write long prompts!) And Copilot complied, giving me some additional text which I reviewed and edited before adding into our master MPF document. [If you’re not in marketing, an “MPF”, or messaging and positioning framework, is a hierarchical set of optimized, standard language to describe a business and its products for its audiences.]

But then Copilot showed it was thinking. And thinking.

[Stop generating], it offered - but I was intrigued. It kept adding reference after reference to the chat.

And then, with no other input from me, Copilot said, after about three minutes of silence:

Tyson Fury, the Gypsy King, is the heavyweight champion of the world. He's a big man with a big personality and an even bigger heart. Known for his quick wit and powerful punches, Fury has become a beloved figure in the world of boxing. But it's not just his skills in the ring that have won him fans; it's his openness about his struggles with mental health and his dedication to helping others. Fury's story is one of resilience and redemption, and he continues to inspire people around the globe.

Source: TSOW

Huh. The Gypsy King. More than the Tulsa King, even. But why?

I’m a sports fan, as any listener of the Intrazone podcast might know. And Mr. Fury deserves some credit for his attention to mental health issues. So, this was an amusing introduction to me, as I don’t follow boxing closely. But there was no clear reason why Copilot linked Synozur’s name with the heavyweight champion.

As always, this is a great reminder to use AI as inspiration, but not as authority. In the moment, it’s a lighthearted reminder to review your material for posting it – and an introduction to a sports figure who’s been candid about his own personal issues.

I’ve repeated the prompt several times without ever being reintroduced to Mr. Fury. But you never know when the next AI surprise will get you thinking.