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Insights
Thinking on leadership, experiences, technology and marketing.
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Inbound, Outbound, Upbound, Downbound – New Directions for Marketing
Marketing is evolving beyond traditional boundaries, encompassing both pre-product phases and dynamic stakeholder engagement. By redefining classical concepts like inbound and outbound marketing, this series explores how listening to the market and enabling teams internally can innovate product strategies.
With AI advancements and changes in buyer behavior, modern marketers merge traditional tactics with new approaches like "upbound" and "downbound" strategies to create compr

Chris McNulty
3 hours ago18 min read
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Introducing Microsoft Copilot Notebooks – A Quick Take
Microsoft enters the AI-powered notebook space with Copilot Notebook, a tool in its early stages but rich with potential. While not yet matching Google’s established NotebookLM, known for features like audio summaries, mind mapping, and real-time collaboration, Copilot Notebook hints at a promising future. As it evolves, it could challenge the standard NotebookLM has set, redefining how users engage with AI to organize and synthesize information. The race for innovation is on

Chris McNulty
2 days ago5 min read
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Synozur at TechCon 365 Seattle 2025: Transforming Business Together
Meet Synozur at TechCon 365 Seattle 2025 as we showcase our commitment to business transformation as a Gold Sponsor. Join us June 23-27, 2025.

Chris McNulty
May 286 min read
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Bots to Books to Bucks – The AI Revenue Flywheel - Zack Zeller
In the latest episode of Polaris , I sat down with Zack Zeller to discuss the transformative power of generative AI in business. From...

Chris McNulty
May 234 min read
15 views
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Recap - AI+IM Summit 2025
A recap of Synozur's experience at the AI+IM Summit in Atlanta in April 2025 - including AI for Information Management, Sailboats, Empathy, and Major League Baseball.

Chris McNulty
May 213 min read
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Synozur Announces New Services, Team Members, and Website at M365 Conference
An overview of our annoucements and events at this year's M365 Conference, including:
• New managed services to help Microsoft, SI’s, and ISV’s accelerate planning and customer time-to-value.
• New services to help partners maximize the value of their relationship with Microsoft
• Expansion and growth at Synozur

Chris McNulty
May 84 min read
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The Wonderful World of Mark Kashman
Join us as we explore "The Wonderful World of Mark Kashman" with Mark Kashman, delving into the vibrant Microsoft 365 community and its upcoming conference.

Chris McNulty
Apr 293 min read
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Business Strategy Masterclass
On June 17, 2025 at 8:00AM, join Matt Shaffer from Synozur for our Business Strategy Masterclass about the Company Operating System (Company OS™), and how it can help you transform your leadership culture.

Chris McNulty
Apr 251 min read
160 views
1 comment


Polaris: Strategy Unplugged with Dr. John Hillen
On the latest Polaris episode, unlock the true essence of business strategy with Dr. John Hillen as we delve into the intricacies of strategy, its misconceptions, and how to nurture it as a fundamental strength of your leadership team.

Chris McNulty
Apr 216 min read
17 views
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Transform Your Future at the Microsoft 365 Community Conference
Join us on Polaris as Jeff Teper and Karuana Gatimu discuss how to transform your future at the Microsoft 365 Community Conference.

Chris McNulty
Apr 96 min read
24 views
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Polaris: The Productivity Paradox - Mr. Productivity
On the latest episode of Polaris - The Productivity Paradox: Handling More with Less we talk with Mark Struczewski (Mr. Productivity).

Chris McNulty
Apr 73 min read
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It’s time for your conference story
Synozur is sponsoring & speaking at the M365 Conference, May 2025. We launched an oral history program with Microsoft to share your stories.

Chris McNulty
Apr 62 min read
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AI Realities: More Than Meets the Avatar with Michael Cutajar
Join us on Polaris as we explore AI-powered avatars with our expert guest, Michael Cutajar of InteractiveAvatars.AI

Chris McNulty
Apr 13 min read
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Why AI?
AI lacks intrinsic human values and requires human intervention to ensure ethical and accurate outputs.

Andrew Borg
Mar 253 min read
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Synozur at AI+IM Summit 2025
Synozur will be presenting at next week’s AI+IM Summit at the Hyatt Regency in Atlanta, March 31 – April 2, 2025.

Chris McNulty
Mar 242 min read
8 views
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The Booming Content Management Market: Insights and Projections for 2025-2028
Content management market size will reach $31 to $150 billion by 2028, growing at a compound annual growth rate (CAGR) of 14.1%.

Chris McNulty
Mar 205 min read
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Polaris: Walk the Project Runway with Michelle Boyd
In this episode of Polaris, Chris McNulty and Michelle Boyd discuss the importance of delivery excellence in project management.

Chris McNulty
Mar 204 min read
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Transforming Your Digital Workplace - Webinar
Presenting our new webinar, Transforming Your Digital Workplace, hosted by Michelle Caldwell from Synozur and Ed Rogers from Akumina.

Chris McNulty
Mar 161 min read
10 views
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Polaris: “So A Lawyer Walks into a Podcast Studio” with Dennis Meador
Dennis Meador is the Founder and CEO of The Legal Podcast Network, based in Austin, Texas.

Chris McNulty
Mar 123 min read
14 views
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Polaris: AI and the Digital Workplace with Ed Rogers from Akumina and Michelle Caldwell
On Polaris, we explore AI and the digital workplace with Ed Rogers, CEO of Akumina and Michelle Caldwell.

Chris McNulty
Mar 64 min read
2 views
1 comment
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